![]() ![]() ![]() As in the distinctive Volkswagen vehicle design, form and function harmonize to create a unified whole. The typeface family radiates dynamism, modernity, and the human touch, and thus creates an optimal brand fit between the look of the type and the character of the brand. The exclusive typeface was developed in collaboration with the typographer Hannes von Döhren in two distinctions, “Volkswagen Head” and “Volkswagen Text”. The use of a proprietary typeface also contributes to cost-efficiency, allowing the company to avoid license payments for unlimited user rights. As a key component of the brand's look and feel, the typeface has now been reworked and updated. And as the Volkswagen brand has continued to develop over the years, its look has always grown with it. The increasingly digital cockpit design means that brand elements such as the typeface are becoming more prominent inside the vehicle, for example in the instruments and infotainment systems. Ongoing digitalization and globalization place new demands on a holistically integrated brand image. It will be rolled out successively according to production cycles. The brand typeface, developed exclusively for Volkswagen, will be used in all communication media and in all vehicles, thus contributing to the high recognition of the brand. ![]() ![]() Volkswagen's new signature typeface by MetaDesign in collaboration with Hannes von Döhren.īeginning May 25th, 2015, the carmaker will communicate in a new visual dialect around the world and across all media. ![]()
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